About

Who We Are

Plus1TV is an independent video network that delivers original online content in a broadcast foundation. Inspired by traditional television principles Plus1TV features channels, series, and “prime-time” viewing hours. Four initial channels (music, film, food, and humor) provide the framework for niche programming with limitless potential.

Plus1TV is the place on the Internet for the discerning viewer who wants to be both entertained and educated. Our original content breaks through the clutter of online offerings by featuring videos that will leave the viewer more informed on how to enjoy our modern world. An episode has the potential to be a moment of discovery for any walk of life or social interest.

Plus1TV is the curator of online information that truly enriches the viewer’s offline life.

How It Works

Video Production Clients

Plus1TV utilizes a network of freelance specialists to customize online digital solutions. We also own a full field production kit to help control equipment rental costs. Plus1TV Clients would retain ownership of the content and final product would go live on client websites instead of Plus1TV channels. Click here to see our clients page.

Production Sponsors

Production sponsors would support the production of specific series for Plus1TV channels. Sponsors would take advantage of branded videos, additional ad space, and additional market exposure.

Affiliate Advertisers

The Plus1TV affiliate network includes both national and regional advertisers. National advertisers are currently available through the Google Affiliate Network and regional advertisers are supplied on trade of goods or services.

Programming on plus1tv.com

The schedule for Plus1TV is based on a modified episode and season foundation with a more traditional channel and series framework for broadcast style online delivery. Episodes on Plus1TV are “snack size” and average three to five minutes. Seasons have been reduced from the broadcast norms of 13 or 26 episodes to six or eight. Episodes within a particular series are delivered on a weekly or monthly basis; and as more episodes are produced, a vast on-demand archive will be created. The goals of programming on Plus1TV are similar to those of early television such as program guides, host recognition, and prime time advertising blocks.

Management Team

Jim Gilbert
Owner/Executive Producer
jim@plus1tv.com

Plus1TV was conceived in 2003 as an hour-long pilot episode on public access TV. After several years touring the world with critically acclaimed and award winning rock band The Sheila Divine, Jim Gilbert pursued a longstanding urge to try video production. It was then that he realized his true calling. The original episode of Plus1TV featured a Monday through Saturday rundown of things to do in Boston from karaoke to vegan pot luck dinners. Jim’s work in public access television provided the hands-on foundation for a future in video production. Entrepreneurship was also in the future as part owner of SwayWorks design studio. These experiences, combined with Jim’s strong broadcast background, have brought Plus1TV to life.

• Graduate – Connecticut School of Broadcasting
• Production Director and Program Director – WONY 90.9 FM Oneonta, NY
• Bass Player/Van Guy – The Sheila Divine
• Associate Producer – Cambridge Community Television
• Assistant Editor – Not a Photograph: Mission of Burma Story
• Partner – SwayWorks Design Studios
• Producer/Director/Editor – Bon Savants “Atomic Age” and Silent Service “Falconer”
• Digital Video Producer – Boston University Office of Distance Education
• Producer/Director/Editor – PUMA Cell Meio product training video
• Producer/Director/Editor – Guinness Perfect Pint Pub Crawl promotional video
• Producer/Director/Editor – Ignite Clean Energy Business Plan Competition recruitment video
• Producer/Director/Editor – Boston Medical Center Kid’s Fund benefit video

Jen Sullivan
Partner/Director of Marketing and Communications
jsullivan@plus1tv.com

Inspired by Jim’s vision, Jen joined Plus1TV as Director of Marketing and Communications in April 2007. In combining her DIY ethic from co-founding beloved dance night “The Pill” with her Masters in Advertising, Jen quickly discovered she had the know-how and contacts to help make Plus1TV a reality. Jen collaborated with Jim over countless nights, weekends, and iced mochas to launch Plus1TV.com in December 2008.

• Bachelor of Arts In English Literature ’00 Boston University
• Co-founder and DJ of weekly dance night “The Pill” (Oct 97- April 02)
• Master of Science in Advertising ‘06 Boston University

Creative
Plus1TV.com was designed and built by Matt Fredenburg. Logo by Alphabet Arm Design.